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Ceretto

Ceretto logoCeretto's founding father Riccardo started producing bulk wine at the Casa Vinicola Ceretto in the late 1930's. In those days winemaking in the Langhe was far removed from modern practices, with no information about viticulture or terroir while wines were made with all means available. Laboratories, stainless steel tanks and barriques were unknown.  All this changed in the 1960's when Riccardo's sons Bruno and Marcello got involved in the business as commercial and technical directors respectively. Known as the 'Barolo Brothers', Bruno and Marcello developed the present day philosophy of making great wine while emphasizing the individual characters of the individual vineyards.

In order to succeed the Ceretto's decided to buy and lease some of the regions best sites to grow their own grapes. In 1970 Bruno and Marcello bought Bricco Asili, regarded as one of the best vineyards in the Barbaresco region. Azienda Agricola Bricco Asili is the first estate bought. Named after the vineyard it is surrounded by, it is the winery that now produces the famous Barbaresco Bricco Asili and the Barbaresco Bricco Asili Bernadot. Ceretto's empire slowly expanded over the next 20 years with the acquisition of parcels in various great vineyards in Barolo's major production zones: Bricco Rocche in Castiglione Falletto, Prapo in Serralunga d'Alba, and Brunate and Cannubi in Barolo.

In order to produce top quality Barolos the ultra-modern winery Azienda Agricola Bricco Rocche has been build in Castiglione Falletto. The Azienda Agricola Monsordo Bernadina in Alba acts as a production centre for an extensive range of wines including traditional wines such as Barolo Zonchera, Barbaresco Asij, Langhe Arneis Blanghe, Nebbiolo d'Alba Bernardina and La Bernardina, a metodo classico sparkling wine.

Within a relatively short time Ceretto has made the transition to a producer of highly sought-after wines of pedigree and distinction. In the quickly changing landscape of the global world of wine innovative strategies have been hatched without losing traditions out of sight. Raised under these circumstances Bruno's and Marcello's children entered the business in 1999, ensuring the brand will undergo new and positive transformations with respect for tradition and identity.